Wahoo Pools Group

Brand

Wahoo Pools Brand Assets

Official logos, favicons, icons, color values, and typography for Wahoo Pools Group — for press, partners, suppliers, and anyone producing Wahoo-branded material. Please use these files as-is and follow the usage rules below.

Download full brand kit (.zip)View Brand Book (PDF)

Logo suite

Default to the stacked mark with tagline for standalone brand moments, and the horizontal lockup for headers, letterhead, and tight widths. Click any file to download the PNG.

Wahoo Pools logo — Stacked mark · no taglineStacked mark · no taglineWahoo Pools logo — Horizontal mark · no taglineHorizontal mark · no taglineWahoo Pools logo — Stacked · navy wordmark + taglineStacked · navy wordmark + taglineWahoo Pools logo — Stacked · teal wordmark + taglineStacked · teal wordmark + taglineWahoo Pools logo — Stacked · letterspaced + taglineStacked · letterspaced + taglineWahoo Pools logo — Horizontal lockup + taglineHorizontal lockup + tagline

Reversed — for dark surfaces

On navy or photo backgrounds use the reversed all-white mark — never the full-color version, which loses contrast.

Wahoo Pools reversed logo — Reversed stacked · no taglineReversed stacked · no taglineWahoo Pools reversed logo — Reversed horizontal · no taglineReversed horizontal · no taglineWahoo Pools reversed logo — Reversed stacked · navy + taglineReversed stacked · navy + taglineWahoo Pools reversed logo — Reversed stacked · teal + taglineReversed stacked · teal + taglineWahoo Pools reversed logo — Reversed stacked · letterspacedReversed stacked · letterspacedWahoo Pools reversed logo — Reversed horizontal + taglineReversed horizontal + tagline

Color system

Light mode

Navy
#0F2A4A

Primary — headlines, wordmark, dark surfaces

Medium Blue
#1A5276

Secondary — gradients, supporting UI

Teal
#2E86AB

Accent — links, CTAs, POOLS wordmark

Cyan
#48CAE4

Highlight — dark-mode accent, icon highlight

Neutrals — light surfaces

Paper
#F6F9FB
Line
#DBE6EE
Ink
#1C2B3A
Mute
#5B7186

Dark mode

Navy 900 (surface)
#0F2A4A

Base dark surface / cards

Navy 950 (deep)
#081B30

Page background, deepest panels

Cyan (accent)
#48CAE4

Primary accent on dark — links, icons

Teal (secondary)
#2E86AB

Secondary accent, gradients

Neutrals — dark surfaces

Text — Primary
#F2F7FA
Text — Muted
#9FBFD4
Border
#1D3C5C
Surface Raised
#132F4D

On white: Navy for headings and body, Teal for links and small accent text — never light Cyan on white for body copy. On dark: text uses #F2F7FA, with Cyan for links, icons, and small accents.

Typography

Inter · display / headings — 800 / 700

Create Your Resort

Inter · subhead — 600

Custom concrete pools for Tampa Bay backyards

Inter · body — 400 / 500

Wahoo Pools designs and builds resort-style pools, spas, and outdoor living spaces across Tampa, Riverview, and Hillsborough County.

Roboto Mono · eyebrow / label

Section · Label · Metadata

Icon set

Rounded-line icons on a 48×48 grid, in navy for light surfaces and white or cyan on dark. SVG and PNG versions are in the brand kit.

Wahoo Pools Water / Pool iconWater / PoolWahoo Pools Sun / Season iconSun / SeasonWahoo Pools Service iconServiceWahoo Pools Scheduling iconSchedulingWahoo Pools Client comms iconClient commsWahoo Pools Build / Home iconBuild / HomeWahoo Pools Warranty iconWarrantyWahoo Pools Contact iconContact
Wahoo Pools Water / Pool icon, cyan on navyWater / PoolWahoo Pools Sun / Season icon, cyan on navySun / SeasonWahoo Pools Service icon, cyan on navyServiceWahoo Pools Scheduling icon, cyan on navySchedulingWahoo Pools Client comms icon, cyan on navyClient commsWahoo Pools Build / Home icon, cyan on navyBuild / HomeWahoo Pools Warranty icon, cyan on navyWarrantyWahoo Pools Contact icon, cyan on navyContact

Favicons & app icons

favicon.icofavicon_16x16.pngfavicon_32x32.pngfavicon_48x48.pngfavicon_64x64.pngfavicon_96x96.pngfavicon_128x128.pngfavicon_180x180.pngfavicon_192x192.pngfavicon_256x256.pngfavicon_512x512.pngapple-touch-icon-180.pngwave_mark_square_master.png

Usage rules

Do
  • Keep clear space equal to the height of the “P” in POOLS on all sides.
  • Keep the horizontal lockup at least 120px wide on screen (0.85in in print).
  • Use the reversed mark on navy, dark, or photo backgrounds.
  • Keep proportions locked and use approved color combinations.
Don’t
  • Don’t stretch, skew, or rotate the mark.
  • Don’t recolor the wave outside the brand hex values.
  • Don’t add drop shadows or outlines.
  • Don’t place the full-color logo on navy, dark, or busy photo backgrounds.

Questions about brand usage or need a format that isn’t here? Email info@wahoopools.com or call (813) 699-3282.