Legal

Privacy Policy

Effective date: July 20, 2026

This Privacy Policy describes how Wahoo Pools ("Wahoo Pools," "we," "us," or "our") handles information collected through our website at wahoopools.com, including our custom concrete pool inquiry form at /custom-concrete-pools. By using the site or submitting a form, you acknowledge the practices described here.

Information you provide through website forms

When you contact us or request an estimate, we collect the details you choose to share. This typically includes your first and last name, email address, phone number, city and ZIP code, and any project details you describe (for example desired pool size, finishes, features, timing, or budget range).

You control what you type. Please do not send sensitive personal information (such as government identifiers or financial account numbers) through the website.

Information collected automatically

When you visit wahoopools.com, we and our service providers may automatically collect technical and usage information, such as your IP address, device type, browser, operating system, referring URL, pages viewed, and interactions with page elements.

We also use cookies and similar technologies to recognize returning visitors, remember preferences, and measure advertising performance. This can include advertising identifiers such as Google click identifiers (gclid, gbraid, wbraid), Facebook click identifiers (fbclid), and standard campaign parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content).

How Wahoo Pools uses information

We use the information described above to:

  • Respond to pool project inquiries and estimate requests.
  • Provide customer service and follow up on active projects.
  • Measure website traffic, understand which pages perform, and improve the site experience.
  • Measure advertising performance, including which campaigns and keywords produce inquiries.
  • Detect, prevent, and address fraud, spam, and abuse.

Service providers we work with

We share information with vetted service providers who help us operate the website and follow up on inquiries. These currently include:

  • GoHighLevel / LeadConnector — receives form submissions and helps our team respond to inquiries.
  • Google Analytics — measures site traffic and content performance.
  • Google Ads — measures which advertising campaigns lead to inquiries so we can improve them.
  • Vercel — hosts and serves the wahoopools.com website.
  • Additional website hosting, security, and email infrastructure providers that support day-to-day operation of the site.

These providers are permitted to use the information only to provide services to Wahoo Pools.

Cookies and advertising measurement

Cookies are small text files stored on your device. We use them for basic site functionality, analytics, and advertising measurement. Advertising cookies help us understand which campaigns produce inquiries, so we can invest in ads that actually help Tampa Bay homeowners find us.

Most browsers allow you to view, delete, or block cookies through their settings. You can also learn about industry opt-out tools offered by organizations such as the Digital Advertising Alliance (optout.aboutads.info) and the Network Advertising Initiative (optout.networkadvertising.org), and control Google-personalized ads at adssettings.google.com.

How we protect information

We use commercially reasonable administrative and technical measures — including transport-layer encryption (HTTPS) for website traffic and access controls for our internal tools — to protect information submitted through the site. No method of transmission or storage over the internet is perfectly secure, and we cannot guarantee absolute security.

Data retention

We keep inquiry information for as long as reasonably necessary to respond to your request, provide services, maintain business records, and comply with our legal and operational obligations. When information is no longer needed, we take steps to remove or de-identify it in the ordinary course of business.

Your choices and how to contact us

You can decline to submit a form, opt out of future emails using the unsubscribe link, or ask us to stop contacting you at any time. To request access to, correction of, or deletion of information you have submitted, contact us using the details below and we will respond in a reasonable time frame.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the effective date above. Material changes will be reflected on this page; please check back periodically.

Contact us

Questions about this Privacy Policy or how your information is handled? Reach the Wahoo Pools team:

Wahoo Pools
6657 US 301
Riverview, FL 33578
info@wahoopools.com
(813) 699-3282

Prefer the contact form? Visit our contact page.